# agentsite-static-version=cc3359e0-4a75-4f41-bebb-e7374ad98188
# graphite.io

> AI-optimized mirror of graphite.io containing 44 pages totalling 65,966 words of clean markdown content, structured data, and semantic HTML. Original source: https://graphite.io. Last updated: 2026-09-16T06:13:31.525Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Graphite Growth — Research Driven Growth Agency](/content/site-root.html): We leverage our AI research team to understand what works. We help ambitious companies build scalable AEO and SEO engines that compound. (1,370 words)

## Articles & Blog Posts

- [Research — Five Percent](/content/five-percent/research/index.html): Original research on SEO, AEO, and AI search — how answer engines retrieve, rank, and cite the open web. (1,986 words)
- [Privacy Policy — Five Percent](/content/privacy-policy/index.html): How Graphite Growth, Inc. collects, uses, and shares your personal information, and how to exercise your privacy rights. (3,899 words)
- [Ethan Smith — Five Percent](/content/five-percent/authors/ethan-smith/index.html): Founder and CEO of Graphite, the research-driven growth agency behind work for Webflow, Adobe, and Upwork. Teaches SEO and AEO at Reforge and is an adjunct professor at IE Business School. Research published in the Financial Times, Axios, and The Atlantic. Previously a growth advisor to Masterclass, Robinhood, and Honey. (1,356 words)
- [AEO Tools. Answer Engine Optimization — Five Percent](/content/five-percent/research/aeo-tools/index.html) (2,139 words)
- [How to Track Entity Position in AI — Five Percent](/content/five-percent/research/how-to-track-entity-position-in-ai/index.html): This is a highly condensed version of Demystifying Randomness in AI, focusing on position. (2,282 words)
- [Gregory Druck, PhD — Five Percent](/content/five-percent/authors/gregory-druck/index.html): Chief AI Officer at Graphite, leading the team building AI tools for growth and researching how AI is reshaping marketing. Previously Chief Data Scientist at Yummly and an NLP and search researcher at Yahoo! Research, with internships at Google and Microsoft. Ph.D. in machine learning from UMass Amherst, advised by Andrew McCallum. (828 words)
- [Five Percent — Graphite Growth Research — Five Percent](/content/five-percent/index.html): Original research on SEO, AEO, and organic growth strategy from the Graphite Growth team. (1,139 words)
- [Jose Luis Paredes, PhD — Five Percent](/content/five-percent/authors/jose-luis-paredes/index.html): Senior Data Scientist at Graphite. Ph.D. and Master's from the University of Delaware, followed by more than two decades as a professor at the University of Los Andes. Author of over 50 peer-reviewed research papers and holder of 5 U.S. patents. Previously Head of Data Science at GoToDigital. (816 words)
- [MasterClass Grew Monthly Non-Branded Traffic from 0 to 571K — Five Percent](/content/five-percent/case-studies/masterclass-571k/index.html): MasterClass and Graphite built an SEO engine that outranks established giants in online education — scaling to 350+ articles per month and growing organic… (1,229 words)
- [Cookie Policy — Five Percent](/content/cookie-policy/index.html): How Graphite Growth uses cookies and similar technologies, the third-party cookies we set, and how to control or delete them. (1,491 words)
- [Bevin Benson — Five Percent](/content/five-percent/authors/bevin-benson/index.html): Growth advisor focused on AEO, SEO, and AI based marketing, previously in operations at Tesla. (378 words)
- [Case Studies — Five Percent](/content/five-percent/case-studies/index.html): How Graphite's clients grew with SEO and AEO — the results, the strategy, and the charts. (614 words)
- [SEO — Search Engine Optimization | Graphite Growth — Five Percent](/content/seo/index.html): Compound organic search through editorial-grade content, topical authority, and technical depth. The fundamentals, executed at a high standard, for teams playing the long game. (968 words)
- [AEO vs. GEO vs. AI SEO — Five Percent](/content/five-percent/research/aeo-vs-geo-vs-ai-seo/index.html): Optimizing your brand's presence in LLMs is a burgeoning field — but the name is still up for debate. Graphite, AthenaHQ, and Surfer make their cases for AEO,… (1,774 words)
- [How To Get Your Brand Mentioned in ChatGPT — Five Percent](/content/five-percent/videos/how-to-get-your-brand-mentioned-in-chatgpt/index.html): Ethan Smith joins Niklas Buschner to explore the massive shift from traditional SEO to AI-driven Answer Engine Optimization (AEO). Ethan explains how Large… (748 words)
- [How Does AI-Generated Content Perform in Search and Answer Engines? — Five Percent](/content/five-percent/research/ai-content-in-search-and-llms/index.html): In this study, we show that, despite the ubiquity of AI-generated content, it does not perform well in search and answer engines. (1,107 words)
- [Why AEO Is The Future of SEO — Five Percent](/content/five-percent/videos/why-aeo-is-the-future-of-seo/index.html): Hear from AEO and SEO expert Ethan Smith (CEO of Graphite) and Adrian Rosenkrantz (CRO of Webflow) as they discuss the rise of answer engines, where the future… (613 words)
- [AI Now Writes as Many Online Articles as Humans — Five Percent](/content/five-percent/research/ai-now-writes-as-many-online-articles-as-humans-do/index.html): We build on our prior research by using three AI detectors (Pangram, GPTZero, Copyleaks). The proportion of primarily AI-generated articles has plateaued near… (1,454 words)
- [More Articles Are Now Created by AI Than Humans — Five Percent](/content/five-percent/research/more-articles-are-now-created-by-ai-than-humans/index.html): AI-generated content is often as good as — and indistinguishable from — content written by humans. We evaluate how much of the article content published online… (795 words)
- [AI Content & Search — Five Percent](/content/five-percent/research/ai-content-and-search/index.html): Pure AI-generated content makes up only 3% of organic search results today, and it ranks lower than human-written content. Our findings suggest caution with… (1,373 words)
- [SEO Fundamentals on Lenny's Podcast — Five Percent](/content/five-percent/videos/seo-fundamentals-on-lennys-podcast/index.html): Ethan joins Lenny to walk through SEO from zero to one — when to start investing, how to hire, how to build the growth engine, why topics are the new keywords,… (715 words)
- [The Ultimate Guide to AEO on Lenny's Podcast — Five Percent](/content/five-percent/videos/the-ultimate-guide-to-aeo-on-lennys-podcast/index.html): Ethan joins Lenny to lay out the AEO playbook end-to-end — why being mentioned across many sources beats ranking #1 in one, why LLM traffic converts 6× better… (848 words)
- [AB Tests Show That the Internal Links API Increased Daily Impressions by 42% After 50 Days. — Five Percent](/content/five-percent/research/internal-links-white-paper/index.html): Graphite ran an AB test with a leading no-code platform to evaluate the Internal Links API. The test group saw a 42.4% increase in average daily impressions… (837 words)
- [Ultimate Guide to AEO — Five Percent](/content/five-percent/research/aeo-is-the-new-seo/index.html): ChatGPT, Perplexity, Gemini, and other chat surfaces now use search to power answers — AI chat is converging with search, and the core principles of SEO… (1,100 words)
- [Fourthwall Increased Search Revenue by 936% in 9 Months — Five Percent](/content/five-percent/case-studies/fourthwall-936-percent/index.html): In 9 months with Graphite, Fourthwall went from a 3/10 to a 9/10 in SEO — driving a 936% lift in search-driven revenue and 2,301% growth in clicks across their… (757 words)
- [Webflow 2x'd Sign-Ups from LLMs — Five Percent](/content/five-percent/case-studies/webflow-llm-signups/index.html): Between January and July 2025, Webflow and Graphite built an AEO roadmap that doubled the share of sign-ups coming from LLMs — from 4% to 8% — and grew… (815 words)
- [Press — Five Percent](/content/five-percent/press/index.html): Publications, podcasts, and journalists that have featured Graphite's research on SEO, AEO, and AI search. (399 words)
- [Why AI Is Much Bigger Than You Think on Get Discovered Podcast — Five Percent](/content/five-percent/videos/why-ai-is-much-bigger-than-you-think-on-get-discovered-podcast.html): Ethan joins the Get Discovered podcast to share his knowledge, discuss Graphite's extensive database of proprietary research, and provide tangible tips on what… (700 words)
- [Top SEO Myths Debunked With Real Data on Ahrefs Podcast — Five Percent](/content/five-percent/videos/top-seo-myths-debunked-with-real-data-on-ahrefs-podcast.html): Ethan Smith joins Tim Soulo to perform "SEO Necromancy": resurrecting search from the dead by debunking the biggest myths in the industry. Ethan doesn't just… (816 words)
- [Do Not Force Search in Prompt Tracking — Five Percent](/content/five-percent/research/do-not-force-search-prompt-tracking/index.html): By default, ChatGPT decides whether to search. Some prompt-tracking tools appear to force web search, which can distort the visibility values they report. (1,344 words)
- [AI Is Much Bigger Than You Think — Five Percent](/content/five-percent/research/ai-is-much-bigger-than-you-think/index.html): We set out to test whether claims about AI usage were overstated. On closer inspection of the data we found the opposite — claims that AI may soon overtake… (441 words)
- [Debunking The Myth That Search Is Dying — Five Percent](/content/five-percent/research/debunking-the-myth-that-seo-traffic-has-dramatically-declined.html): Graphite partnered with Similarweb to analyze organic traffic across 40,000+ of the largest US sites. We provide substantial evidence that the narrative of… (470 words)
- [BetterUp Grew Monthly Organic Traffic from 74K to 3.8M — Five Percent](/content/five-percent/case-studies/betterup-16k-to-4m/index.html): BetterUp partnered with Graphite to build topical authority across career development. The editorial program scaled to 40 articles per month and grew organic… (601 words)
- [Study Shows That High Topical Authority Leads to Faster Organic Search Visibility — Five Percent](/content/five-percent/research/topical-authority-white-paper/index.html): Graphite studied 12 websites linking Topical Authority to SEO performance. High Topical Authority significantly cuts time to visibility — how fast an article… (987 words)
- [The Rise of Answer Engine Optimization — Five Percent](/content/five-percent/videos/the-rise-of-answer-engine-optimization/index.html): Marcos joins Keith Richman to explore the massive shift from traditional SEO to AI-driven Answer Engine Optimization (AEO). Marcos explains how Large Language… (645 words)
- [Careers — Graphite Growth](/content/careers/index.html): Help define the future of AI-powered marketing. Join Graphite — a 100% remote, research-driven team helping the world's leading companies grow. (470 words)
- [Last-Touch Attribution Only Captures 10% of n8n's AEO Conversions — Five Percent](/content/five-percent/research/n8n-attribution-gap/index.html): n8n found GA4 attributed just 1% of conversions to AEO, while post-conversion surveys showed 9%. Here's why last-touch analytics miss AI-driven discovery, and… (456 words)
- [HR Privacy Notice — Five Percent](/content/careers-privacy-policy/index.html): Graphite Growth's HR Privacy Notice: how we collect and use the personal information of job applicants and team members. (449 words)
- [AI Search Collapse: AI Responses Collapse When AI Retrieves Its Own Generations — Five Percent](/content/five-percent/research/ai-search-collapse/index.html): AI responses are based on the internet, and AI now generates a large share of content online, creating the potential for a self-reinforcing feedback loop. We… (8,502 words)
- [Demystifying Randomness in AI — Five Percent](/content/five-percent/research/demystifying-randomness-in-ai/index.html): LLMs return different answers to the same prompt because randomness is built in. We show that basic statistics applied to a sample of responses reliably… (8,507 words)
- [Videos — Five Percent](/content/five-percent/videos/index.html): Talks, podcasts, and panel discussions on SEO, AEO, and AI search. (85 words)
- [AI Tells — Five Percent](/content/five-percent/research/ai-tells/index.html): Everyone knows about the em dash, but AI writing has many other tells. Across GPT-6 Astra, Claude Opus 5, and Gemini 3.1 Pro, we identified more than 7,000… (7,603 words)
- [Press Kit — Graphite — Five Percent](/content/press-kit/index.html): Logos and brand guidelines for a uniform, professional presentation of the Graphite brand. (60 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives
- [AgentSite Network](https://agentsite.network/network.html): Public index of AgentSites and their machine-readable resources