SEO

Despite what you’ve heard, SEO is alive and one of the largest acquisition channels. Our team finds the 5% of high impact strategies that drive all the results.

Research

The Team

• Gregory Druck, PhD Chief AI Officer
• Jose Luis Paredes, PhD Senior Data Specialist
• Ethan Smith CEO

Organic Traffic Data

SEO Strategy

SEO isn’t dying. Google’s slice of the pie hasn’t shrunk, it’s just gotten bigger with LLMs. SEO and AEO aren’t opposites either. Most of what works for SEO works for AEO. Landing pages, use cases, feature pages: that foundation still matters and is what AEO builds on.

We Are A Full-Service Team

Topic Research

We identify the high-intent topics your buyers actually search for — then map the gaps your competitors haven't claimed yet.

Editorial Content

Long-form, primary-research pieces by writers who specialize in your category. Quality is the moat — not volume.

Technical SEO

Internal linking, schema, page architecture, Core Web Vitals. The unglamorous work that compounds when content is good.

AI Content Penalty Recovery

If a Google AI update has cut your traffic, we diagnose the signal gaps and rebuild authority the right way — no shortcuts.

ROI and Analytics

Topic-level performance tracking, not vanity rankings. We measure what actually moves: qualified sessions, branded growth, and pipeline.

Programmatic SEO

Scalable page programs built on structured data — landing pages that capture long-tail demand at scale without sacrificing quality.

Case Studies

Webflow 2x'd Sign-Ups from LLMs

Fourthwall Increased Search Revenue by 936% in 9 Months

BetterUp Grew Monthly Organic Traffic from 74K to 3.8M

MasterClass Grew Monthly Non-Branded Traffic from 0 to 571K